Davos 2026: what Morocco highlights to attract investors

At Davos, countries are no longer relying solely on geography or competitive costs. Investors today are looking for more, weighing their choices in an increasingly unstable environment marked by energy price volatility, geopolitical tensions, logistical disruptions, climate-related regulatory pressure, and growing demands for supply chain traceability.

Aware of these challenges, Morocco now presents itself as a platform "close to Europe, anchored in Africa," emphasizing three decisive criteria:

• the resilience of value chains (the ability to produce and export without interruption, supported by an already structured industrial ecosystem),
• access to more decarbonized electricity (to meet the demands of customers and the European market),
• and speed of execution (land, procedures, connections, ramp-up).

In other words, a capacity to deliver. However, this promise faces the reality of intense competition to attract nearshoring. Arbitration often revolves around operational details (land, timelines, connections, skills).

The Kingdom's presence in Davos unfolded in several sequences. First, the Head of Government presented and defended the Moroccan model of the State social and economic resilience.

He explained that Morocco demonstrates that there is no opposition between social ambition and economic credibility. Aziz Akhannouch indicated that Morocco now asserts itself as a major logistical platform, while positioning itself as a key player in decarbonization, with, by the end of 2025, over 46% of electrical capacity coming from renewable energies and structuring projects in solar, wind, and green hydrogen. He also emphasized the importance of political predictability for long-term investment.

The second part of Morocco's participation revolved around an "Invest in Morocco" meeting organized by the Moroccan Agency for Investment and Export Development (AMDIE). It featured a discussion between Ali Seddiki, Director General of AMDIE, and journalist Jane Witherspoon from Euronews.

"A stable, competitive, and future-ready platform"

In his responses to Jane Witherspoon, Ali Seddiki provides a more operational framework for the Head of Government's advocacy. He explains that Morocco is "clearly positioned in the current landscape of international investments as a stable, competitive, and future-oriented platform, at a time when investors seek countries capable of offering predictability, connectivity, and long-term visibility." In essence, Morocco promises a "foundation" more than just a simple destination.

• The first argument put forward is market access. Ali Seddiki highlights the network of free trade agreements: "Thanks to its network of free trade agreements, Morocco provides access to over 2.5 billion consumers, including Europe and the United States."
• The second pillar is industrial depth. Ali Seddiki noted that Morocco has spent two decades building "a robust industrial ecosystem", spanning automotive, aerospace, electronics, textiles, and advanced manufacturing, with an "expanding roster of global leaders" producing and exporting from the country.
• The third focus is decarbonization. Ali Seddiki stressed that Morocco is "gaining recognition" for its "green competitiveness," positioning itself as a "credible hub" for sustainable production, particularly in emerging sectors such as electric mobility and batteries.

"Morocco is increasingly recognized for its green competitiveness. With strong ambitions in renewable energies and concrete projects in clean energy and industrial decarbonization," he recalls, specifying that the message to investors in Davos is that "Morocco is not just a promising destination — it is a proven platform."

The question is no longer "why Morocco?" but "how quickly can we build together?" assures the Director General of AMDIE.

CAN 2025 and World Cup 2030: showcase and calendar requirement

Asked about the impact of major sports events, especially CAN 2025 and the World Cup 2030, Ali Seddiki argues that they are "more than just competitions." They are "powerful accelerators of investment and global attractiveness," and above all a way to "demonstrate through actions" that Morocco can "deliver at the highest level, on time, and on a large scale."

He adds that these milestones strengthen the country's image as a "stable, efficient, and reliable" partner and concludes: "For investors, this reinforces the image of a country of execution, predictability, and long-term vision."

Regarding attractiveness mechanisms, Ali Seddiki presents AMDIE as a "one-stop shop" and a "trusted partner," "from the first contact to project delivery," assisting in site selection, connecting with public and private actors, and structuring projects within the Investment Charter framework. He also emphasizes aftercare (post-investment follow-up), "ensuring close monitoring with administrations and partners to address bottlenecks and secure implementation."

And Ali Seddiki concludes: "We are not just promoting Morocco: we help investors succeed in Morocco. We ensure the right conditions and deliver results — from the largest factories to the most innovative initiatives."